Skip To Content

    Path & Post Core Values

    We created Path & Post to help guide our clients through one of the biggest and most emotional transitions in life – buying and selling their home.  Our goal is to learn your unique situation and apply relevant insights to deliver custom solutions. Of course our experience and expertise help us deliver this value to each client, but none of it would matter if we didn’t anchor our efforts to core values.


    If behavior is the truest form of communication and values are what drive behavior, then the RUG underneath our team is what matters most.

    What RUG?

    RUG is the acronym and symbolism for our core values:

    Respect is important in all relationships, as it demonstrates the value people have for other people. Respect forms the foundation of solid, healthy and meaningful human interactions. We also believe you get what you give in life and therefore we give respect.  We also expect it back from clients, team members, peers, vendors and others with whom we walk our paths.

    Unity is standing together as a team, partnering with our clients, and working towards win-win solutions. Unity is not the same as uniformity. Uniformity is when it all looks the same.  Unity is where we all feel the same. For us, unity means customizing our approach to personalize the experience for our client so we work as partners towards helping them through the life transition that is prompting their move.

    Golden Rule + Everyone knows the Golden Rule, but we take it a step further.  Our plus means we give without expectation of getting. We believe in simply doing for others what is good and right for them. Period. Living by this value helps us sleep well at night, knowing that doing the right thing is simply the right thing. No slogan or catchy marketing phrase can convey this concept. It is seen through our actions.

    Our RUG values form the basis upon which our business thrives and grows, which enables us to better understand the life transitions our clients are going through so we can help and guide them towards achieving their goals.


    Trackback from your site.

    4 Responses to “Path & Post Core Values”

    Leave a Reply

    About our blog

    Our agents write often to give you the latest insights on owning a home or property in the North Metro Atlanta area.

    Cheryl Cloud

    Cheryl Cloud NMLS# 545242

    Senior Mortgage Originator
    BankSouth Mortgage
    175 Townpark Drive, Ste 125
    Kennesaw, GA 30144
    Mobile: (404) 310-3753
    Fax: (678) 680-5677

    Let me know how I can assist you with your North Metro Atlanta mortgage needs. I am here to help!

    Contact Us Now

    Any questions, comments, or feedback