We created Path & Post to help guide our clients through one of the biggest and most emotional transitions in life – buying and selling their home. Our goal is to learn your unique situation and apply relevant insights to deliver custom solutions. Of course our experience and expertise help us deliver this value to each client, but none of it would matter if we didn’t anchor our efforts to core values.
If behavior is the truest form of communication and values are what drive behavior, then the RUG underneath our team is what matters most.
What RUG?
RUG is the acronym and symbolism for our core values:
Respect is important in all relationships, as it demonstrates the value people have for other people. Respect forms the foundation of solid, healthy and meaningful human interactions. We also believe you get what you give in life and therefore we give respect. We also expect it back from clients, team members, peers, vendors and others with whom we walk our paths.
Unity is standing together as a team, partnering with our clients, and working towards win-win solutions. Unity is not the same as uniformity. Uniformity is when it all looks the same. Unity is where we all feel the same. For us, unity means customizing our approach to personalize the experience for our client so we work as partners towards helping them through the life transition that is prompting their move.
Golden Rule + Everyone knows the Golden Rule, but we take it a step further. Our plus means we give without expectation of getting. We believe in simply doing for others what is good and right for them. Period. Living by this value helps us sleep well at night, knowing that doing the right thing is simply the right thing. No slogan or catchy marketing phrase can convey this concept. It is seen through our actions.
Our RUG values form the basis upon which our business thrives and grows, which enables us to better understand the life transitions our clients are going through so we can help and guide them towards achieving their goals.
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[…] come to know them even better, and I have so much respect for the way they live their lives by the Golden Rule + and the way they raise their […]
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[…] come to know them even better, and I have so much respect for the way they live their lives by the Golden Rule + and the way they raise their […]
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Later today I am speaking to the Scottsdale Association of Realtors leadership academy and the topic is “the case for vales-based leadership.” This post will be read in its entirety as an example of how to incorporate values into the core of your business. Thank you!
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Jeff,
Thanks for sharing our passion and values as an example to others. We truly live by our values and have chosen clients (and unchosen clients) based on these core truths. Please check back in and let us know how Scottsdale responds.