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5 Reasons to Hire a Realtor


(Updated June 2021)

Whether you are buying or selling a home, it can be quite an adventurous journey. You need an experienced Real Estate Specialist to help guide you to your ultimate goal. In this world of instant gratification and internet searches, many sellers think that they can sell as a For Sale by Owner or FSBO.

The 5 Reasons You Need a Real Estate Specialist on your journey haven’t changed, but have rather been strengthened due to the fast pace of changing market dynamics. The proven strategies and contract stipulations that best protect clients and help them WIN during contract negotiations are what set Path & Post apart from the sea of average agents. We are consistently ranked among AMERICA’S BEST which is the top 1.5% among 1.4 million Realtors. And our online reviews share our client’s experiences in their words. Just GOOGLE Path & Post Real Estate to see for yourself!

1. Market Expertise. Do you know what’s really going on in the market?

There is so much information out there on the news and the internet about home sales, prices, mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively price your home correctly at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a low-ball offer?

2. Negotiation Skills. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. However, after looking at the list of parties that you need to be prepared to negotiate with, you’ll realize the value in selecting a Real Estate Professional. From the buyer (who wants the best deal possible), to the home inspection companies, to the appraiser, there can be up to 11 different people that you will have to be knowledgeable with and answer to, during the process. Real estate agents are trained and experienced in negotiation. In most cases, the seller is not. The seller must realize their ability to negotiate will determine whether they can get the best deal for themselves and their family.

3. Law and Contract Knowledge. What do you do with all this paperwork?

Georgia’s real estate rules, codes, and regulations regarding the contracts required for a successful sale are constantly changing. A true Real Estate Specialist is an expert in their market and can guide you through the stacks of paperwork necessary to make your dream a reality.

4. Time & Experience. Do you have the time and energy to work a second job?

Would you be great at it without any experience? A true Real Estate Specialist has worked countless transactions in their career. They know what to do before it happens. There are over 230 possible actions that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, who knows what these actions are to make sure that you acquire your dream.

5. Comparative Analysis. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start to attract the right buyers and shorten the time that it’s on the market. You need someone who is not emotionally connected to your home to give you the truth as to your home’s value. According to the National Association of REALTORS,

“the typical FSBO home sold for less compared to agent-assisted home sales.”

The BOTTOM LINE: Get the most out of your transaction by hiring a Path & Post Specialist.

Our marketing & design studio will optimize the market exposure your home gets, so you have the most eyes possible view it online, which translates to more showings, more offers, and a better net price and terms for you. Contact us today for a no obligation consultation at 770-720-4663.


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